Numerous hip-hop figures are urging fans to boycott Gucci over the Italian fashion house’s release of a high-neck black wool sweater closely resembling blackface.
Although Gucci has apologized and pulled the sweater from stores, rappers like T.I., Soulja Boy, and Waka Flocka Flame have issued strong statements of protest against the fashion brand.
“As a 7 figure/yr customer & longtime supporter of your brand I must say…Y’all GOT US fed UP!!! APOLOGY NOT ACCEPTED!!!!” Tip wrote on Instagram alongside a Gucci logo. “We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf Y’all was doing and WE AINT GOING FOR IT!!!”
Soulja Boy, who is often seen wearing a Gucci headband, also took to social media to share his frustration over the blackface sweater.
“Smh what is this man? —-♂️ no more @gucci headbands for me. Who’s responsible for this? Because it’s not funny! At all!” the rapper posted on Instagram alongside a photo of a model wearing the sweater.
Earlier this week, Gucci apologizes for the clothing item, writing in a statement: “We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.”
See more social media reactions below.
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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci