China is developing very fastly and their motive for development is to target India customers. With the launch of Chinese smartphone’s Oppo, Gionee, Lenovo, and Xiomi, China has got a tight grip on the fast-growing Indian mobile market and they are planning again to enter in India market with the two new Chinese Smartphone company i.e. Comio and Infinix.
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Comio, China’s Top wise Communications will launch a Smartphone on August 18, which is being promoted on Flipkart.
The Chinese dragon is set to tighten its grip on the fast-growing Indian mobile phone market, as the influx of Chinese brands together captured a dominant 51 per cent of the Indian Smartphone market, the share of Indian brands has more than halved to around 15 per cent over a year-and-a half, according to data from Counterpoint and ICD.
Xiomi is the second largest pie of the market share in April-June quarter of 2017 with 15.5 per cent. Others in the top five brackets are Vivo with 12.7 per cent, Oppo with 9.6 per cent and Lenovo with 6.8 per cent, according to Counterpoint Research.
Gionee is also in this race as this brand own 6 per cent of shares in the market and they are continuously trying to break into the top five league, Gionee claims that they have amassed a 1.25 crore base over five years. Gionee operates in India by selling their product in the price brand of Rs 8,00-25,000. Gionee India director (business intelligence & planning) Alok Shrivastava claimed that their recently launched A1 Plus clocked 74,682 pre-orders worth Rs 150 crore in 10 days. Further, he added that they focus on the selfie camera as this has become a trend in India. So to go with this trend our company mainly produce a perfect phone with selfie camera and long lasting battery, and that’s all, that Indians want on their phone.
Gionee is planning to set up an assembling unit in Faridabad with a capacity of 30 million units.
ICD Senior market analyst of Jaipal Singh says that “the sheer size of India offers a huge opportunity for foreign brands. Of the 1.2 billion populations, only 300 million Indians are estimated to own Smartphones. However, the country is expected to become the second largest Smartphone market by the end of 2017”. “Indian vendors’ response to 4G technology has been very slow. Even when Reliance came with 4G, Indian brands had a very heavy 3G portfolio. Chinese have been quick with adopting the technology from the beginning.” Also, Chinese brands like Oppo and Vivo have a lot of cash to spend on marketing and distribution, which Indian brands don’t, he explained. “The third factor is the product itself. China’s background in manufacturing gives their brands an edge in working with huge volumes. So, they are able to offer devices at competitive prices with effective quality,” he added.
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Singh also said that “China’s domestic market, on the other hand, is saturated as 90 per cent of their population already owns smartphones,” says Singh. Every vendor wants to be here.
On August 1, Canada’s Blackberry devices will be sold by the brand Optiemus Infracom. Also, HMD Global will launch an Android-based Nokia smartphone on August 16, pivoting from the brand’s Windows-based phones.
Everyone knows that Korean brand Samsung is still grabbing the top position in Indian market. However, their market share fell to 24.1 per cent in the June quarter of 2017 compared to 25.6 per cent year-on-year, according to Counterpoint.
Comio and Infinix will be the two Chinese companies that will enter the Indian market and make Indian smartphone companies a more tough situation to stand in their own country.